WordPress websites for tour operators
Website design built for tour operators.
Your website should make it easy for travellers to discover your tours, trust your business and book directly.
I design fast, modern websites for tour operators and travel companies, built around one thing: turning visitors into direct bookings.
I design fast, modern websites for tour operators and travel companies, built around one thing: turning visitors into direct bookings.
20+
Years building websites
70+
Tourism sites worked on
100%
Mobile friendly
Your website shouldn't be getting in the way of your bookings.
Travellers don't want to fight their way through a confusing website. They want to find a tour, understand what's included, see where they're going, trust the company behind it, and book.
If your site is slow, hard to navigate, outdated, or makes booking more complicated than it needs to be, you could be losing customers before they ever get in touch.
That's where I come in.
If your site is slow, hard to navigate, outdated, or makes booking more complicated than it needs to be, you could be losing customers before they ever get in touch.
That's where I come in.
Everything your tour operator website needs.
Tour operator websites I've built
Home to Africa
A modern website for a specialist African tour operator, designed to showcase their destinations and experiences while making it easier for travellers to explore and enquire.
A modern website for a specialist African tour operator, designed to showcase their destinations and experiences while making it easier for travellers to explore and enquire.
You work directly with me, start to finish.
When you work with Tour Operator Sites, there's no being passed from a salesperson to a project manager to a developer you never actually speak to. It's just me, from the first call to launch.
Because I focus only on tourism, I'm not learning your business from scratch. I already understand how travellers choose tours, where booking journeys tend to break, and what moves someone from browsing to booking.
That focus is the whole point: more enquiries, more direct bookings, less dependence on OTAs.
Because I focus only on tourism, I'm not learning your business from scratch. I already understand how travellers choose tours, where booking journeys tend to break, and what moves someone from browsing to booking.
That focus is the whole point: more enquiries, more direct bookings, less dependence on OTAs.
Hi, I'm Ben.
I've been building websites for over 20 years - the last four professionally, most recently at an agency designing and managing websites for tour operators around the world.
One of the things I love about tourism is that every project is different. One week it's a safari operator in Africa, the next it's trekking tours in South America. You get to see incredible places, hear the stories behind them, and work with people genuinely passionate about what they do.
That's what made me want to specialise in tour operator website design - and Tour Operator Sites is me doing exactly that, independently.
One of the things I love about tourism is that every project is different. One week it's a safari operator in Africa, the next it's trekking tours in South America. You get to see incredible places, hear the stories behind them, and work with people genuinely passionate about what they do.
That's what made me want to specialise in tour operator website design - and Tour Operator Sites is me doing exactly that, independently.
A straightforward process.
01 — We talk
Tell me where you want to get to
Tell me about your business, your current website and what you want it to do better.
Tell me where you want to get to
Tell me about your business, your current website and what you want it to do better.
02 — I Build
I turn that into a site that works
Easy to navigate, showcases your tours, and makes the booking journey clear from the first click.
I turn that into a site that works
Easy to navigate, showcases your tours, and makes the booking journey clear from the first click.
03 — The Launch
We get it in front of customers
Once everything's ready, we launch your new site and put it to work bringing in bookings.
We get it in front of customers
Once everything's ready, we launch your new site and put it to work bringing in bookings.
That's it. No endless meetings. No layers of account managers. No complicated agency process.
Simple pricing, based on the size of your site.
Whether you take bookings through a form or a booking platform, the build is the same to me. What changes the price is how many tours you have — so that's what the pricing is based on.
Up to 5 tours
From$1,500
For smaller operators with a few signature trips who need a proper website.
- Custom, mobile-first design
- Up to 5 tour pages
- Enquiry form or booking platform
- SEO foundations
- Built and launched for you
Most operators land here
Up to 15 tours
From$2,800
For established operators with a full catalogue who want the direct-booking journey done properly.
- Everything in the smaller build
- Up to 15 tour pages
- Full browse-to-book journey
- Booking system integration
- Priority support through launch
15+ tours
Custom
For larger catalogues, migrations, multi-language sites and custom features.
- Large or growing catalogues
- Migrations from an old site
- Multi-language builds
- Custom design and features
- Ongoing care available
Every project includes
Custom design, a fast mobile-first build, your core pages, booking or enquiry setup, SEO foundations and support through launch.
Scoped separately
Copywriting, photography, translations, and ongoing care or hosting plans — quoted to suit, never bundled in to inflate the headline price.
All prices in USD. Every project starts with a conversation and a fixed quote — no surprises.
Ready for a website that works harder for your tours?
Whether your current site is five years old, difficult to navigate, or simply isn't generating the bookings it should — let's talk.